How clicks are counted
Outbound-click counts help you evaluate a placement. They do not promise future traffic or prove that a visitor became a customer. Here is how the listing counter works and what it cannot establish.
What counts as one click
A counted click is a recorded outbound request from a listing to its destination, passing through this site's redirect. Requests from the same IP address count once per listing per UTC day. People sharing an address may count together; someone changing addresses may count more than once. A request does not prove the destination loaded. Page views, impressions and hovers never count — only leaving, toward the thing the listing promotes.
How bots are kept out
Requests identifying as crawlers, preview fetchers, monitors or automation tools — and requests with no browser identity at all — are excluded from the public count and tallied separately as rejected bot traffic. Bot filtering is pattern-based, so a bot impersonating a real browser can evade it; deduplication then still caps what any single source can add: one per day.
Click records and scheduled cleanup
Click-event records contain a salted hash of the request's IP address, listing ID and UTC date, not the raw address. They can also contain the referring host and country code. The secret salt is fixed, so this is pseudonymisation, not a guarantee of anonymity.
The cleanup job is scheduled daily at 04:00 UTC and deletes click-event records older than 48 hours. Normal retention can therefore reach about 72 hours; delayed jobs can extend it. Daily aggregate counts remain after the event records are removed.
This description applies to listing-click analytics. Sign-in session records can store IP addresses and browser identities separately. See the privacy information for account data, service providers and privacy requests.
One number, shown to everyone
The seven-day figure printed on every card is computed from the same aggregates the listing's owner sees on their own page. The window includes today and the preceding six UTC dates, not a rolling 168 hours. These public and owner views use the same source. After cleanup, deleted click-event records are no longer available in the event table; the aggregates remain. The rules around removal and refunds live in the listing policy.